Tuesday, 27 September 2016

Dealers of Lightning By Michael A. Hiltzik

Dealers of Lightning View By Michael A. Hiltzik

Title:Dealers of Lightning
Author:Michael A. Hiltzik
Format:Paperback
Page:480 pages
ISBN:0887309895

The Barnes Noble Review March 1999 While Gates, Jobs, and the other big boys of Silicon Valley are basking in the glory of the information age, renowned Los Angeles Times reporter Michael Hiltzik reveals how, back in the early 70s, a group of inventors at Xerox s Palo Alto Research Center PARC blazed the trail for all of today s indispensable technology from the P The Barnes Noble Review March 1999 While Gates, Jobs, and the other big boys of Silicon Valley are basking in the glory of the information age, renowned Los Angeles Times reporter Michael Hiltzik reveals how, back in the early 70s, a group of inventors at Xerox s Palo Alto Research Center PARC blazed the trail for all of today s indispensable technology from the PC to email to ATMs to meteorologists weather maps And they did it without fanfare or recognition from their employer Hiltzik s Dealers of Lightning provides a fascinating look at technohistory that sets the record straight

In Dealers of Lightning, Hiltzik describes the forces and faces behind the revolution that the Xerox PARC team single handedly spawned The Xerox PARC group was composed solely of top technical minds The decision was made at Xerox headquarters to give the team complete freedom from deadlines and directives, in hopes of fostering a true creative environment It worked perhaps too well The team responded with a steady output of amazing technology, including the first version of the Internet, the first personal computer, user friendly word processing programs, and pop up menus Xerox, far from ready for the explosion of innovation, failed to utilize the technology dreamed up by the group Out of all the dazzling inventions born at Xerox PARC, only a handful were developed and marketed by Xerox However, one of these inventions, the laser printer, proved successful enough to earn billions for the company, therefore justifying its investment in the research center Most oftheteam s creations would go on to be developed and perfected by other companies, such as IBM, Apple, and Microsoft

Drawing from interviews with the engineers, executives, and scientists involved in the Xerox PARC, Dealers of Lightning chronicles an amazing era of egos, ideas, and inventions at the dawn of the computer age.


about Author

As a columnist and reporter for the Los Angeles Times, Michael A Hiltzik won the 1999 beat reporting Pulitzer Prize for co writing an article about corruption in the music industry, and the 2004 Gerald Loeb Award for Distinguished Business and Financial Journalism He earned his Masters degree from the Columbia University Graduate School of Journalism in 1974.



thumbnailTitle: Dealers of Lightning
Posted by:Michael A. Hiltzik
Published :2016-01-06T17:43+01:00
The Barnes Noble Review March 1999 While Gates, Jobs, and the other big boys of Silicon Valley are basking in the glory of the information age,
Dealers of Lightning
480 pagesMichael A. Hiltzik

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