Saturday, 1 October 2016

The Dorito Effect By Mark Schatzker

The Dorito Effect Read By Mark Schatzker

Title:The Dorito Effect
Author:Mark Schatzker
Format:Audiobook
Page:
ISBN:

A lively and important argument from an award winning journalist proving that the key to reversing America s health crisis lies in the overlooked link between nutrition and flavor.In The Dorito Effect, Mark Schatzker shows us how our approach to the nation s number one public health crisis has gotten it wrong The epidemics of obesity, heart disease, and diabetes are not t A lively and important argument from an award winning journalist proving that the key to reversing America s health crisis lies in the overlooked link between nutrition and flavor.In The Dorito Effect, Mark Schatzker shows us how our approach to the nation s number one public health crisis has gotten it wrong The epidemics of obesity, heart disease, and diabetes are not tied to the overabundance of fat or carbs or any other specific nutrient Instead, we have been led astray by the growing divide between flavor the tastes we crave and the underlying nutrition Since the late 1940s, we have been slowly leeching flavor out of the food we grow Those perfectly round, red tomatoes that grace our supermarket aisles today are mostly water, and the big breasted chickens on our dinner plates grow three times faster than they used to, leaving them dry and tasteless Simultaneously, we have taken great leaps forward in technology, allowing us to produce in the lab the very flavors that are being lost on the farm Thanks to this largely invisible epidemic, seemingly healthy food is becoming like junk food highly craveable but nutritionally empty We have unknowingly interfered with an ancient chemical language flavor that evolved to guide our nutrition, not destroy it.With in depth historical and scientific research, The Dorito Effect casts the food crisis in a fascinating new light, weaving an enthralling tale of how we got to this point and where we are headed We ve been telling ourselves that our addiction to flavor is the problem, but it is actually the solution We are on the cusp of a new revolution in agriculture that will allow us to eat healthier and live longer by enjoying flavor the way nature intended


about Author

In my new book, THE DORITO EFFECT, I examine the food crisis obesity, metabolic disease, etc., through the lens of flavor For 50 years, we ve been arguing over fat, carbs and sugar Does the way food taste have something to do with how much people eat I think the answer will surprise, frighten, and thrill you My first book, which came out in 2010, was STEAK, in which I traveled the world sea In my new book, THE DORITO EFFECT, I examine the food crisis obesity, metabolic disease, etc., through the lens of flavor For 50 years, we ve been arguing over fat, carbs and sugar Does the way food taste have something to do with how much people eat I think the answer will surprise, frighten, and thrill you My first book, which came out in 2010, was STEAK, in which I traveled the world searching for the single greatest piece of meat



thumbnailTitle: The Dorito Effect
Posted by:Mark Schatzker
Published :2016-01-14T17:35+01:00
A lively and important argument from an award winning journalist proving that the key to reversing America s health crisis lies in the overlooked link
The Dorito Effect
Mark Schatzker

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